Create Audience

Why segment your audience?

Arianee builds a new way for brands to connect with customers.

Segmenting the audience is essential for effective communication because it allows tailored campaigns to be crafted to suit the specific needs, preferences, and characteristics of each segment.

Use cases

• Your brand distributes product passports according to the product model. Each digital passport of a model is associated with a tag. You want to send a campaign to the owners of a particular model.
• Your brand distributed digital passports in an account that is not tied to the client account (non-custodial), you want to reach out to this audience.

What segmentation?

To target your audience for a new once-off message campaign, you need to segment the recipients of your campaigns. You can decide to target your audience using:

• tags: pre-defined tags associated with a pool of digital passports.
• custodialWallet: target custodial or non-custodial wallets.
• isWalletActiveSinceNumberOfDays: define the number of days the user has been active on his wallet lately.
• countries: target countries.

💡

All filter types can be combined to refine your target audience.

Let's start 🚀

URL

Required rights: admin, messageSend, or eventCreate

To create a new audience segment, use /audience/create.

POST - https://{{nmpUrl}}/audience/create

Body

{
    "name": "Audience test",
    "tagRule": "all",
    "tags": "test",
    "uniqueOwner": false,
    "custodialWallet": "yes", 
    "isWalletActiveSinceNumberOfDays": 30,
    "countries": [
        "France",
        "Spain"
    ]
}

Return Payload

{
    "name": "audience test 123",
    "tagRule": "all",
    "uniqueOwner": false,
    "_id": "660ffa248b242638ac6ccac5",
    "createdAt": "2024-04-05T13:18:28.777Z",
    "updatedAt": "2024-04-05T13:18:28.777Z",
    "__v": 0
}